Implementation Microsoft Dynamics CRM at the Laurentian Bank of Canada

Montreal, September 7, 2011 – The Createch Group, a Bell Canada Company and Canadian leader in business process transformation and IT integration solutions, is proud to announce today its nomination as a finalist in the Best Enterprise Solution category for the 2011 CDN Channel Elite Awards. The Createch Group received this nomination for the implementation project of Microsoft Dynamics CRM at the Laurentian Bank.

This award, organized by the Computer Dealer News (CDN), one of the largest IT channel publication in Canada, recognizes IT solution providers for their innovation, leadership, and commitment to creating value for their customers. CDN Channel Elite Awards winners will be announced on Thursday, September 29, 2011 at the Paramount Conference & Event Venue in Vaughan, Ontario.

With the help of The Createch Group, the Laurentian Bank has implemented a Customer Relationship Management system within all its retail branches. Integrating all client data into one interface, this solution aims to optimize the work of the BLC’s financial advisors. “The Laurentian Bank is proud to be among the first financial institution to implement a CRM solution with such an impressive scope” confirms Stéphane Gagnon, Senior Vice President, Marketing and Product management at Laurentian Bank. “This implementation allows us to offer products tailored to the needs of our customers and thereby provide a better service.”

“We are very proud of the nomination for this project. With its impressive scope and high volume of data, this is one of the largest deployments of a Microsoft Dynamics CRM solution in Canada,” says Patrick Remy, General Manager of Microsoft Business Solutions at The Createch Group. “This nomination is a mark of recognition for our team efforts and dedication in helping our customers to achieve their goals."

About Laurentian Bank
Laurentian Bank of Canada is a banking institution operating across Canada and offering its clients diversified financial services. Distinguishing itself through excellence in service, as well as through its simplicity and proximity, the Bank serves individual consumers and small and medium-sized businesses. The Bank also offers its products to a wide network of independent financial intermediaries through B2B Trust, as well as full-service brokerage solutions through Laurentian Bank Securities. Laurentian Bank is well established in the Province of Quebec, operating the third-largest retail branch network. Elsewhere throughout Canada, it operates in specific market segments where it holds an enviable position. Laurentian Bank of Canada has more than $24 billion in balance sheet assets and more than $15 billion in assets under administration. Founded in 1846, the Bank employs more than 3,800 people.

About The Createch Group
The Createch Group is a Canadian leader in operational performance improvement, supply chain optimization and integration of information technology solutions. Since 1993, the consulting firm has been offering services in manufacturing and logistics performance improvement, process reengineering, change management and ERP solutions implementation. The company integrates proven solutions and applies leading business practices. To date, The Createch Group has carried out more than 2,000 projects and helped over 1,000 companies improve their processes and boost their profitability. For more information, please visit www.thecreatechgroup.com.

-30-

Source :
Marketing and Communication Services
514 937-1188
This e-mail address is being protected from spambots. You need JavaScript enabled to view it